Empowering
Everyone

Parsley was formed when workforce partners in Dane County, Wisconsin joined forces to participate in the Alliance for the American Dream Challenge as “Opportunity Calculator.” The alliance is sponsored by Schmidt Futures, a philanthropic initiative founded by Eric and Wendy Schmidt.  

After advancing through several rounds of local competition supported by the University of Wisconsin’s Institute for Research on Poverty, Opportunity Calculator was awarded $500,000 to help raise the net income of 10,000 Dane County families by ten percent through the use of our tool.We’ve since become Parsley and are in the process of incorporating as a Public Benefit Corporation.  Our team is unified by a shared mission of empowering workers to have agency over their careers by providing them with information, tools and connections they need to make decisions about jobs, benefits and training opportunities. We believe that employers who seek to create a sustainable and thriving workforce are a critical part of this mission.

Meet Parsley

Wesley Garnett

Wes is a Senior User Experience designer at EatStreet with 10+ years of experience. Formerly, he served as a managing partner and lead designer at Verge Business group and is the co-founder of coIN Loft in Delaware.

Cakelin is a scientist across diverse fields and a full-stack software developer for data and web apps. Cakelin has 6 years experience working at startups and a decade working for marginalized groups in STEMM. They hold a masters degree in computational biochemistry and are the founder of Nudges.io., a no-code tool for personal data.

Product Manager
UX Design Strategist
Business Strategist

Taylor Stinchfield

Georgia is Co-Founder and CEO of Soaring Independent Cooperative, a home-healthcare startup informed by her experience overcoming generational poverty. Georgia has over a decade of experience in the healthcare field and 3+ years experience in nonprofit community leadership roles. Georgia is an advocate for the inclusion of people with disabilities in the workforce and society.

Taylor has deep roots in the Madison community where he graduated from the University of Wisconsin and went on to co-found and operate a startup in the insuretech space.  He currently supports the nation’s largest privately held third party benefits administration and software solutions company as an Entrepreneur in Residence to help drive strategic innovation.

User Engagement Advisor

Georgia Allen

Iliana (Lana) Wood

Lana has been on a mission to address barriers to economic flourishing for nine years. With experience in government, philanthropy, nonprofit, and faith sectors, she is passionate about making systems work for people. Before Parsley, she managed workforce development grants with the City of Madison. She is a graduate of Princeton Theological Seminary.

Founder

Cakelin Marquardt

Parsley Partners

Parsley would not be possible without the dedication and support of Dane County workforce partners.

DreamUp Wisconsin logo. Text is red for "Dream" and blue for "up", which has an arrow coming out of the top of the U. There is a grey Wisconsin state behind "up". The word "WISCONSIN" is underneath "DREAMUP".City of Madison, Wisconsin logoUrban League of Greater Madison logoNational Center for Children in Poverty, Bank Street Graduate School of Education logoUnited Way of Dane County logoWorkforce Development Board of South Central Wisconsin logoEmployment and Training Association logoLatino Academy of Workforce Development logo