Parsley was formed when workforce partners in Dane County, Wisconsin joined forces to participate in the Alliance for the American Dream Challenge as “Opportunity Calculator.” The alliance is sponsored by Schmidt Futures, a philanthropic initiative founded by Eric and Wendy Schmidt.  

After advancing through several rounds of local competition supported by the University of Wisconsin’s Institute for Research on Poverty, Opportunity Calculator was awarded $500,000 to help raise the net income of 10,000 Dane County families by ten percent through the use of our tool.We’ve since become Parsley and are in the process of incorporating as a Public Benefit Corporation.  Our team is unified by a shared mission of empowering workers to have agency over their careers by providing them with information, tools and connections they need to make decisions about jobs, benefits and training opportunities. We believe that employers who seek to create a sustainable and thriving workforce are a critical part of this mission.

Meet Parsley

Wesley Garnett

Wes is a Senior User Experience designer at EatStreet with 10+ years of experience. Formerly, he served as a managing partner and lead designer at Verge Business group and is the co-founder of coIN Loft in Delaware.

Usman is an innovative and multi-talented Data/Software Engineer with over ten years of industry experience.  He specializes in identifying complex technical requirements and designing easily maintainable structures.  As technical co-founder at Sapling, Usman led the design and build of the core features and grew a ten person development team.

UX Design Strategist

Taylor Stinchfield

Mike has 35 years of development experience. As former CTO of the country’s largest privately held third party benefit administrator - TASC, he is well-versed in API integration with employer HRIS systems. Mike also draws from experience in fintech and his role on the board of a community-based workforce development organization.

Taylor has deep roots in the Madison community where he graduated from the University of Wisconsin and went on to co-found and operate a startup in the insuretech space.  He currently supports the nation’s largest privately held third party benefits administration and software solutions company as an Entrepreneur in Residence to help drive strategic innovation.

Technical Advisor

Mike Nell

Iliana (Lana) Wood

Lana has been on a mission to address barriers to economic flourishing for nine years. With experience in government, philanthropy, nonprofit, and faith sectors, she is passionate about making systems work for people. Before Parsley, she managed workforce development grants with the City of Madison. She is a graduate of Princeton Theological Seminary.


Usman Asif

Parsley Partners

Parsley would not be possible without the dedication and support of Dane County workforce partners.

DreamUp Wisconsin logo. Text is red for "Dream" and blue for "up", which has an arrow coming out of the top of the U. There is a grey Wisconsin state behind "up". The word "WISCONSIN" is underneath "DREAMUP".City of Madison, Wisconsin logoUrban League of Greater Madison logoNational Center for Children in Poverty, Bank Street Graduate School of Education logoUnited Way of Dane County logoWorkforce Development Board of South Central Wisconsin logoEmployment and Training Association logoLatino Academy of Workforce Development logo